Kel 12
We carried out a complete restyling of the corporate image for Kel 12. Our goal was to immerse travelers in the history, tradition, and charm of the trips organized by this historic Italian tour operator.
The letter ‘K’ in Kel 12’s logo is an iconographic representation of the ancient Touareg saddle called Tirik. In fact, Kel 12 was founded in 1978 in the desert, and we aimed to evoke the colors and emotions associated with its atmospheres.
Play
We produced the new Kel 12 catalog “Culture of Travel”. This authentic coffee table book is designed with great attention to detail and value.It features a refined experiential selection with high-level services, offering travel philosophies rather than just tourist destinations. A truly unforgettable journey!
We developed and executed the new Kel 12 press campaign, delivering a clear and dynamic message that was featured in major Italian newspaper headlines.
We also produced several other materials for Kel 12 Foundation, Levi, Dune and Al Koor.
