Ematik

B. Braun relied on Dilemmi to launch Ematik, a special kit to automate and standardize PRP preparation, used by veterinary regenerative medicine. The restyling began with the brand: we modernized an important distinctive element that was previously underemphasized and enhanced its lettering for better legibility.

Afterward, we conceived Ematik pay-off with a new design and proportion. This proposal welcomes the ‘next generation’ concept while still maintaining relevant references; additionally, it introduces the concept of regeneration, which positions and characterizes the Ematik brand. This pay-off was transposed in the Archivo font to match the brand lettering and it is positioned at the bottom with left alignment with the third stroke of the letter M.

The project concluded with the creation of the entire packaging line. We selected the colours and we defined six different product categories to best tell the story of Ematik by B. Braun Ematik.