Tratto®
F.I.L.A. (Fabbrica Italiana Lapis ed Affini) relied on Dilemmi to design and create the new packaging line for its Tratto® brand products. The focus of the project was on space optimization and high visibility, while also enhancing the green touch. This new proposal incorporates all the best-selling Tratto® items from the world of writing, combining strong chromatic impact with functionality. Furthermore, it emphasizes sustainability by preferring cardboard over plastic.
New countertop displays are also available individually to better suit different shop needs. To complement the Tratto® green proposal, there is a new line of assorted 100% paperboard cases made from recycled cardboard. These cases feature visible windows on the front and back which showcase the products and are available for Tratto® 1Uno Green Plastic (6 or 12-piece versions) and Tratto® 1Uno Grip.
Among the displays included in the floor version, there is a new plastic-free paper option that ensures maximum product visibility in a minimal space. One display is dedicated to the special edition of Tratto® Video Emotion, while another showcases the black body and pastel soul of Tratto® Video Pastel. The new Tratto® Cancellik display shares the same features, holding 216 pieces. Additionally, there are also new assorted 100% paperboard cases for 10-piece packs.
