Tratto®
F.I.L.A. Fabbrica Italiana Lapis ed Affini relied on Dilemmi to design and create the new packaging line for its Tratto® brand products. The focus of the project was space optimization and high visibility with an increasingly green touch. Combining strong chromatic impact with functionality, this new proposal gathers all the main best-selling Tratto® items belonging to the writing world. It does not lack a keen eye for sustainability, with cardboard preferring plastic.
The new countertop displays are of course also available individually to best suit the needs of each point of sale. In fact, to accompany the green proposal designed for Tratto® there is also the new line of assorted 100% paperboard cases, made of recycled cardboard, which show the product thanks to the visible windows placed on the front and back, available for Tratto® 1Uno Green Plastic in the 6 or 12-piece versions and Tratto® 1Uno Grip.
Also among the displays contained within the floor display are new plastic-free paper versions that ensure maximum product visibility in minimum space. On one side the special edition dedicated to Tratto® Video Emotion, on the other the black body and pastel soul of Tratto® Video Pastel. Same features and as many as 216 pieces for the new display of Tratto® Cancellik, in addition to the new assorted 100% paperboard cases for 10-piece packs.
